What Brands Embody the Old Money Style?

When it comes to fashion, the term “old money” often evokes images of understated elegance, refined taste, and timeless sophistication. But what exactly does it mean for a brand to embody this elusive style? Here are some examples of brands that are often associated with the old money aesthetic:

• Brooks Brothers: Founded in 1818, Brooks Brothers is one of the oldest American clothing retailers. Known for its classic and conservative designs, the brand has long been a favorite of the country club set and Ivy League graduates. Its signature item is the button-down dress shirt, which was introduced in 1896 and remains a staple of the brand’s collection. Brooks Brothers Website

• Hermès: The French luxury fashion house has been in business since 1837 and is known for its exquisite leather goods, including the iconic Birkin and Kelly bags. The brand is often associated with the aristocratic elite and has a loyal following among wealthy connoisseurs. Hermès also offers a range of other products, from ready-to-wear clothing to fragrances and home decor. Hermès Website

• J. Press: Another classic American retailer, J. Press was founded in 1902 and specializes in traditional menswear. The brand is known for its preppy style and has been a favorite of politicians, businessmen, and other members of the establishment. J. Press offers a range of clothing and accessories, from suits and ties to pocket squares and cufflinks. J. Press Website

• Loro Piana: The Italian luxury brand was founded in 1924 and is known for its high-quality cashmere and wool products. Loro Piana sources its materials from around the world, including Mongolia and Australia, and uses traditional craftsmanship techniques to create its garments. The brand is favored by affluent customers who appreciate its understated elegance and attention to detail. Loro Piana Website

• Tiffany & Co.: The iconic American jeweler was founded in 1837 and has long been associated with old money glamour. Tiffany’s signature blue box is instantly recognizable and its engagement rings are a symbol of status and tradition. In addition to its jewelry offerings, Tiffany & Co. also sells luxury accessories, home decor, and fragrances. Tiffany & Co. Website

• Rolls-Royce: This British carmaker is synonymous with luxury and exclusivity. Rolls-Royce has been making some of the world’s most prestigious cars since the early 1900s, and its vehicles are still sought after by the world’s wealthiest individuals. Rolls-Royce Website

• Rolex: This Swiss watchmaker is known for its high-quality, precision timepieces. Rolex watches are often passed down from generation to generation and are prized possessions of those who appreciate fine craftsmanship and attention to detail. Rolex Website: World of Rolex

While these brands may not be accessible to everyone, they represent a certain aesthetic that has endured for centuries. Whether you’re looking to invest in a timeless piece or simply appreciate the artistry of traditional craftsmanship, these brands offer a glimpse into a world of old money style and sophistication.