What Brands do People with Old Money Wear?

When it comes to high-end fashion, people with Old Money tend to gravitate towards established luxury brands that have stood the test of time. According to a recent survey conducted by Wealth-X, a global wealth intelligence firm, some of the top brands favored by this group include Hermès, Chanel, Gucci, and Louis Vuitton.

Hermès, founded in Paris in 1837, is known for its iconic Birkin and Kelly bags, which have become status symbols among the wealthy. Chanel, founded in 1909 by Coco Chanel, is renowned for its classic designs and signature tweed jackets. Gucci, founded in Florence in 1921, is known for its bold, statement-making pieces, while Louis Vuitton, founded in Paris in 1854, is famous for its monogrammed leather goods.

Other luxury brands that Old Money individuals may favor include Cartier for jewelry, Rolex for watches, and Brooks Brothers for tailored clothing. These brands have long histories and reputations for quality and craftsmanship, which appeal to those who value tradition and heritage.

It’s worth noting that while Old Money individuals may have a preference for certain luxury brands, it’s not a hard and fast rule. Personal style and taste play a significant role in fashion choices, and some may opt for lesser-known, niche brands or even vintage pieces.