Is Ralph Lauren Considered an Old Money Brand?

Ralph Lauren, the American fashion brand known for its polo shirts and preppy aesthetic, has long been associated with the elite class. But is it considered an “old money” brand?

According to fashion and luxury industry experts, Ralph Lauren is indeed a brand that is often associated with old money. “Old money” refers to families who have inherited their wealth and have maintained their status over several generations.

The brand’s focus on classic designs, quality materials, and traditional craftsmanship has contributed to its association with the old money demographic. Additionally, the brand’s high price points and exclusivity have helped cement its reputation as a luxury brand favored by the wealthy elite.

However, it’s worth noting that Ralph Lauren has expanded its offerings in recent years to include more accessible lines, such as the Polo Ralph Lauren line. This shift towards more affordable options may broaden the brand’s appeal beyond the traditional old money demographic.

In conclusion, while Ralph Lauren is often considered an old money brand, its recent efforts to diversify its offerings may challenge this perception in the future.